Pipeline growth
How Klyro turned targeted outreach into a predictable sales pipeline.
Client
Klyro
Industry
HR Tech
Year
2025
Services
Pipeline Growth
Campaign readiness
From scattered targeting to a predictable sales pipeline
The system
A targeting system built around growth signals
We used hiring activity and headcount growth as the primary signals, then built a campaign for each segment so outreach reached HR teams exactly when their needs were changing.
Growth Signals
001
Segment Targeting
002
Campaign Planning
003
Weekly Cadence
004
Pipeline Reporting
005
Each week sales received a fresh set of qualified meetings, plus a report showing which segments and messages drove them.
Key insights
Targeted outreach turns a volatile pipeline into a predictable one, so the team can plan growth with confidence.
Meeting volume
01
76%
Weekly qualified meetings stayed consistent across the whole quarter.
Forecast accuracy
02
52%
A steady pipeline made monthly revenue forecasts far more reliable.
Cost per lead
03
38%
Focused targeting cut spend on prospects who were never a fit.