Lead research
How Oryn reached better buyers with smarter lead research.
Client
Oryn
Industry
Healthcare SaaS
Year
2024
Services
Lead Research
Campaign readiness
From broad lists to buyers who are ready to talk
The system
A research system built around fit and authority
We rebuilt Oryn's lists from the ground up, combining provider data, role mapping, and manual verification so every contact matched the profile of a real buyer.
Provider Mapping
001
Role Research
002
Contact Verification
003
Fit Scoring
004
Targeted Outreach
005
Sales received verified buyer profiles with organization size, current systems, and the role each contact plays in the decision.
Key insights
Precise lead research focuses effort on buyers who can say yes, making every conversation more valuable.
Buyer fit
01
84%
Nearly every contact matched the agreed buyer profile.
Data accuracy
02
92%
Manual verification kept contact data clean and campaigns deliverable.
Sales cycle
03
29%
Reaching decision makers first shortened the path to a signed deal.